JONATHAN STRINGFIELD is a research, marketing, and revenue executive specializing in technology, digital advertising, gaming, and social media. He is the author of Get In The Game: How to Level Up Your Business with Gaming, Esports, and Emerging Technologies. 

In his current role of VP, Global Business Research and Marketing at Activision Blizzard he oversees the global team responsible for creating impactful in-game advertising experiences, supplying studio teams with evidence-based insights to drive innovation, delivering industry-leading research and measurement solutions and driving best-in-class marketing activations. Previously, Jonathan was Director, Marketing Insights and Analytics at Twitter where he was responsible for all measurement and ad effectiveness research for the US advertising business. Prior to that, Jonathan was an early member of Facebook’s measurement solutions research team and led demographic research for Nielsen’s TV and media research services. 

Jonathan is a regularly published contributor/speaker who has been featured in The Wall Street Journal and authored bylines in TechCrunch, AdWeek and Venturebeat focusing on the intersection of gaming, business and consumer research. He holds a PhD in Sociology and was named on The AdWeek’s Top 50 in 2023, honoring executives who are innovating, collaborating and driving results.is a research, marketing, and revenue executive specializing in digital advertising, gaming, social media, and technology